It’s all about assets
In this video Robert Kiyosaki talks about raising capital by using your assets to help cash flow. This in turn makes your business much more attractive to investors because you have spread the risk across external assets that are pumping cash into your business account. He touches on the concept of not selling your product to investors, but sell the way your business spreads its risk and assets.
Assets can be any sort of short term investment that can provide modest returns with very little input and capital from your business. Examples could be property, low risk public equity, bonds, mutual funds and commodities.
Assets make things easier
So if you’re looking to raise capital, ensure that your business plan clearly states your intentions to invest early into short term investments to increase your asset base and spread the risk through those assets. Investors want to know that if your products stop selling for whatever reason, the business won’t stop running because it will have a passive income stream and has the right leverage to raise capital.